Research- Freud

Towards the end of the previous post, it refers to the idea of changing the connotation of a photograph (in this case, early childhood photographs) through feeding a different idea and sewing the new "denotation" of what the image is into the mind.

Sigmund Freud, an Austrian neurologist, became known as the founding father of psychoanalysis.
"The basic tenets of psychoanalysis include the following:

1. beside the inherited constitution of personality, a person's development is determined by events in early childhood;
2. human behavior, experience, and cognition are largely determined by irrational drives;"

The 'Theory of the Uncanny' by Freud is an idea that holds high relevance towards my work and intentions; 'Das Unheimliche'- "the opposite of what is familiar".

Because the uncanny is familiar, yet strange, it often creates cognitive dissonance within the experiencing subject due to the paradoxical nature of being attracted to, yet repulsed by an object at the same time. This cognitive dissonance often leads to an outright rejection of the object, as one would rather reject than rationalise.